A lot of these posts are pretty interchangeable with any industry. You do a find/replace on “Design Technology Support” and replace it with a host of other job titles, and it will work. Honing the skill of listening is no different.
This is an essential ability to constantly be working on. You never get perfect at it, but you can get better.
Building empathy
First and foremost, properly listening to users lets them know that you are on their side, and listening is one of the easiest ways to do that. There’s another post on the importance of being on the same team. As a quick refresher, when the users know and understand that you are working with them, they are far more willing to take a chance on what might feel like an outlandish idea, or even better, they are ready to let it slide when you mess up (and you will mess up).
Understanding the issue
It’s quite frequent when a user comes up with a problem, that’s not really the problem. It takes good listening skills to start to peel back the layers of an issue, reply with probing questions, and get to the root core.
I haven’t tracked how many times someone says they have a problem with “x” when in fact the real issue is “y”, but it’s to the point where I am frankly surprised when the correct issue is the first thing brought up. It’s not that users don’t understand what could be wrong, but all they see is the immediate symptom, and a good listener can both recognize and sympathize with their issue, and also put together the clues to let you know what the real problem is.
Next post, I’m going to highlight some tactics that I find useful in listening and peeling.




